EASTERN STATES EXPOSITION GARNERS BEST MARKETING CAMPAIGN AND TWELVE AWARDS AT INTERNATIONAL FAIRS CONVENTION
Eastern States Exposition was honored with the Best Marketing Campaign award at the 2016 International Association of Fairs and Expositions (IAFE) Hall of Honor Communications Awards. The Exposition received a total of twelve Communications and Agriculture awards during the IAFE Convention held in Las Vegas November 27-30.
In addition to the Best Marketing Campaign, the Exposition was awarded First Place honors in the categories of Radio Advertising, Overall Social Media Campaign and Mobile App; Second Place awards for Television Advertising and Single Brochure/Flyer; and Third Place for Newspaper Ad – Black & White; and Desktop Website.
The 2016 Big E Marketing campaign, titled “A Century of Greatness,” combined social and traditional media to achieve a successful 100th anniversary run with 1,418,042 in attendance.
ESE’s Agriculture and Education department won five awards including First Place in Agricultural Exhibitor Events, Awards, Participation Incentives or Retention Programs; Unique Partnership for an Exhibit/Promotion/Special Event/Competition Showcased During the Fair; and Agriculture Communications. Second Place honors were received for Agriculture Programs Promotional Video. The Fair was also recognized with Third Place honors for Program/Event/Exhibit Designed to Educate Consumers/Fairgoing Public of a Current Agriculture or Fair Industry Challenge.
The purpose of the competition is to provide recognition for those fairs doing an outstanding job. Fairs from around the world vie for awards each within five divisions, according to attendance. ESE is in Division 5, fairs with attendance of over 1 million.
Entries are evaluated and judged by a team of approximately 50 industry leaders selected from the membership of the IAFE, which has more than 1,200 members worldwide. The organization received a total of 1,468 entries this year.
Big E 101 takes place Sept. 15 to Oct. 1, 2017. TheBigE.com holds the key to all events, programs, social media interaction and the latest news and updates from Eastern States Exposition. Follow us to stay on the cutting edge of all things Big E.